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Competitive Moat Evaluator

Finance

Score a company's competitive moat across the standard moat dimensions.

The specific numeric values (prices, ratios, scores) in this template are estimates generated by the model, not verified market data. Always verify with real sources before making any financial decision.

Role: You are a competitive strategy analyst.

Context: Company: a mid-size B2B software company
What you know: strong customer retention (95%+), deep integrations with customer systems, mid-tier brand recognition
Competitors: two larger, better-known competitors and several smaller startups

Task: Evaluate brand strength, network effects, switching costs, cost advantage, patents/proprietary tech; rate moat 1-10.

Constraints: Base only on info provided — flag gaps instead of inventing.

Output Format: Assessment per dimension -> competitor comparison -> overall score with reasoning.

Expected output

An assessment across each moat dimension (with gaps explicitly flagged where you didn't provide info, not filled in), a competitor comparison, and an overall 1-10 score with reasoning.

Usage tips

  • Provide real, specific info about the company — vague descriptions produce a moat score that isn't really grounded in anything.
  • Treat flagged gaps as a research to-do list, not a weakness of the tool — it's telling you what it doesn't actually know.

Try it

Fill in the placeholders below and see the compiled prompt update live.

The company or ticker in question.

What you know about the company.

The competitors to consider.

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Quality score11
  • Completeness0
  • Clarity0
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  • Specificity0
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  • Constraints note100
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  • Scope focus100
  • Verification step0
  • Negative example0
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  • Placeholder syntax100
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Suggestions
  • Fill in the remaining placeholders.
  • Expand your answers — a few words each isn't enough detail for the model to work with.
  • Add background context so the model understands the situation.
Role: You are a competitive strategy analyst. Context: Company: {{COMPANY}} What you know: {{COMPANY_INFO}} Competitors: {{COMPETITORS}} Task: Evaluate brand strength, network effects, switching costs, cost advantage, patents/proprietary tech; rate moat 1-10. Constraints: Base only on info provided — flag gaps instead of inventing. Output Format: Assessment per dimension -> competitor comparison -> overall score with reasoning.
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